PURE RENEWAL PLUS
PURE RENEWAL PLUS +
KERATIN SMOOTHING TREATMENT
Perfectly formulated to provide salons a legitimate alternative to traditional keratin treatments that contain formaldehyde.
Maximum curl and volume reduction without a permanent structural change to the hair, and without the use of aldehydes, thioglycolate or sodium hydroxide.
Keratin: Revitalizes the hair’s natural protective layer, adds strength, restores elasticity and reduces breakage.
Macadamia and Argan Oils: Repairs, rebuilds and nourishes the hair from the inside out.